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How come I’ve never seen these filters before?

A: The Purifaaya has only been on the market since 2015, and we have sold over 31,000 units throughout the region. We do have a smaller size (Purifaaya of 20 liters) that is more prevalent in the market, which you may have seen. However, this new and improved model for institutions has only been on the market for about a year.